The King of Inflation: Apple Inc.

The Apple Ecosystem. We have all seen students with the full network of Apple products, claiming they are the secret to academic success. Whipping out their $1000 iPad and $150 Apple pencil just to take the same notes as their peer next to them armed with a simple pen and paper. I am not doubting these students’ academic success, I am sure many of them are well, but questioning the justification for these purchases. Through this blog, I will analyze Apple’s top 3 expensive student products and decide: overpriced or justified. 

1. MacBook Pro 14-inch

I remember the frenzy that erupted when Apple announced the new MacBook Pro. It truly was a game changer, with the M1 Pro and M1 max processor along with the return of the SD card slot – it all seemed perfect. Too good to be true in fact. This premium piece of technology did not come without a price, a price that started at a cool $1999.

During the rise of this new Macbook, I was sitting at my HP Spectre x360 (the laptop I still use in fact) wondering if I should beg my parents for the costly purchase. I then took out a sticky note and created a list of pros and cons. My computer was touchscreen, turned into a tablet, came with a tablet pen (yes, you did not have to buy it separately), and was a whopping 1000$ less than the new Macbook. The new Macbook at the time was….fast? After comparing the important specs for my needs, the Macbook was not worth the price, given my computer works as a Mac and iPad combined. The Macbook Pro no longer seemed as “pro” as it claimed. In the end, I will classify the Macbook Pro as OVERPRICED

2. AirPods Max 

The regular AirPods took hold of generation Z. Everyone at school used and continues to use the wireless orbs. However, over-ears were creeping into style with the Sony WH-1000XM4s becoming increasingly popular (the headphones I received as a birthday present from my brother). Apple had to take action. This is when they introduced the infamous Airpods Max. I use the term “infamous” because they initially went viral for the wild price –  549$! Up until the release of this lavish item, the most expensive headphones I had heard of were around $300. After the shock that went through the headphone-user community, people actually started to buy the item. Not to discredit the product, in fact, when I tried them in the Apple store I was satisfied with the pristine sound quality and the immaculate noise-canceling ability, but my Sony headphones have the same attributes for half the price tag. Although the product is cute and luxurious, it is just not a logical purchase compared to other competitors. It seems that the general population has come to this conclusion as well. I do see people adorning the Maxs, yet never quite as many who stuck with the regular AirPods. I believe the steep tag deters many buyers because they realize that this product is OVERPRICED

3. Apple Pencil

The most obvious exorbitant Apple product has to be the one and only Apple pencil. Literally, a glorified stylus. Why pay for a 99¢ pen with a little rubber grip at the end when you can purchase a $129 version, right? Apple markets this technological stick as a must-have to transform your iPad from a simple video display to a productive powerhouse. Although it does have some impressive qualities such as pressure sensitivity and palm rejection, is that all worth the extra $128.01? Once again, I personally succumbed to the grand marketing scheme when the first generation came out in 2015. Equipped with the little cap at the end and the extra tip, I thought I was the coolest iPad kid on every airplane ride. In fact, when my father lost my Apple pencil on vacation, I guilt-tripped him into buying a replacement. In retrospect, I only used the pen for lousy procreate drawings and incessant tapping on the screen. Unless you are a pro artist, the apple pencil is overrated and OVERPRICED.

I know I am unable to persuade die-hard Apple users that Apple is overcharging their customers in a single blog post, but I do hope that you all have my little voice in the back of your head the next time you enter the Apple store. 

TikTok Trends: Scamming Teens 101

The rise of TikTok in 2019 has given companies an additional marketing tactic to steal the funds of young teens and their parents. They pay influencers to advertise their supposedly life-changing product and suddenly thousands of dollars come rolling in. I personally have also succumbed to the deception of these businesses. In this list, I will describe each hoax and why they do not live up to their reputation. 

1. The Dior Lip Oil   

Starting at a whopping $38.00 for a small 0.2 oz vessel of lip gloss. When looking at the hashtag on TikTok #diorlipglow there are 115 million views overall. Of course, this does not account for the views other, related hashtags received. But how did this fad start? When “dior lip oil” is searched on TikTok the most liked video belongs to Olivia Dejarnett. Posted back in December of 2021, the video has now amassed over 2.6 million likes. The short clip is simply her unboxing the luxurious beauty product with the caption “this is your sign to get the dior lip oil”. After the video took off at the beginning of 2022, the oil is constantly out of stock online and at most Sephora stores. In fact, I myself visited Sephora almost weekly during my junior year just to check if they had restocked. After finally getting my hands on the mahogany colorway during the summer – I was thoroughly disappointed. The applicator was nice and large, which was a refreshing contrast to other lip glosses. However, the claim that TikTokers made about the formula being “long-lasting” and “ultra-hydrating” were false. After fifteen minutes I felt the need to reapply and before I knew it I was applying the last, thirty-eight-dollar swipe on my lips. With the same money, I could have bought 8 Burt’s Bees tinted lip balms and slapped a clear gloss over it to have the same effect. Not to mention the moisture would last significantly longer. Overall, the dior lip oil is a bust – just another cash grab.

2. Caudalie Instant Detox Clay Mask

Immediately, the term “instant” should be a red flag for all consumers. Any beauty product that claims to be instantaneous is a marketing stunt. Historically, no beauty product has been able to make long-term effects in such a short period of time. The company claims that one only needs to “Leave [it] on for 10 minutes” to see results in their advertisements (Caudalie.com). However, when reading the fine print on their Amazon and Sephora descriptions, one needs to apply the mask twice a week over a long period of time to see results. On top of the deceitful advertising, the product is $39.00! This translates to roughly $14.82 per fluid ounce. Just to remind you, a fluid ounce is equivalent to about 0.0078 gallons of fluid. The trending hashtags, #caudaliedetox and #cadaliedetoxmask, have a combined viewing of roughly 43.5 million views on TikTok. Going viral on TikTok is the goal for many businesses since it gets them immediate hype across the country and fast income. Clearly, Caudalie succeeded in their swindling.

3. The Rare Success: Revlon Oil-Absorbing Roller

I do not want to paint with a broad brush and claim that all trending beauty products on TikTok are flops. In fact, one of the products I found through this platform I use almost daily. This product has about 22 million views on TikTok, and rightfully so. The Revlon oil-absorbing roller is a one-of-a-kind product. The product is made up of volcanic stone which has the unique characteristic of small porous holes that trap oil from the skin. This product is replacing the famous blotting papers from companies like Clean and Clear. Blotting papers are one-time use and are not environmentally friendly. The oil-absorbing roller, on the other hand, can be is reusable and Revlon recommends replacing the stone every 6 months. Six months of daily use for $12.00 sounds like a good deal to me. That is only 7 cents a day! 

TikTok has been popular since 2019 and it does not seem to be going away anytime soon. Companies are taking advantage of this lighthearted and fun-filled app to make a profit on overpriced products. Although many of the products on TikTok are not worth their price, there are some hidden gems. Next time you are persuaded by an influencer to buy a product, do your research and search for the red flags.